Do you remember the stories you were told as a child? The stories shared with us by our parents, teachers and others taught us the difference between right and wrong and shaped the values of our lives.
Stories paint pictures in our mind, connecting memories of our own stories. Stories inspire feelings in our mind and emotions in our body.
What stories do you have about long-term care when you meet with your prospects and clients? How do you share those stories? What feelings and emotions do they create for you, but more importantly, for your prospects and clients?
What’s the purpose of sharing your long-term care stories?
The purpose is to get your prospects and clients to share their own long-term care stories! That’s what matters in the long-term care interview – to draw their stories out of them and listen carefully.
If your sales interviews are all about facts and stats, you may be doing a great job of telling, but that’s not selling.
How do you effectively share your long-term care stories and draw their stories out of them?
Join us at USA-LTC and master the magic of storytelling.