A quick search on Google for the term “long-term care” returns 615,000,000 results.
Fortunately, if you are attempting to be found for the term “LTC Insurance,” you are only competing with 46,800,000 results.
Both numbers are growing daily. But that’s not even the bad news.
In excess of 90% of all searches NEVER go beyond the first page (top ten) of search results.
Nearly one-third of all searches end with a click on the first organic result.
If search marketing is so challenging, why bother?
Because you can win.
But what you must understand is the real game of search marketing – the long tail.
Although the volume of each individual search may be small, the long tail of search marketing is where more than 70% of all searches occur.
If you optimize your website to answer the question “how much is long-term care in rancho sante fe california,” for example, you are now competing with only 470,000 search results.
Over time, you can win page one and perhaps even position one with a long-tail search marketing strategy.
Someone is winning that position for millions of long tail positions every day.
Why couldn’t it be you?
We can help.